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Videos

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017
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Citation

Bort and Gómez (2017a, January 15). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data-8952


Case studies

Steering healthier lifestyles

This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
November 16, 2016
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Citation

Abbott and MacGarty (2016a, November 16). Steering healthier lifestyles. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/steering-healthier-lifestyles-8913


Research papers

The world of short form video for post millennials

This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key...

Catalogue: Congress 2016: #WOW
Author: Nadine Bailey
September 22, 2016
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Citation

Bailey, N. (2016a, September 22). The world of short form video for post millennials. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-world-of-short-form-video-for-post-millennials-8896


Research papers

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Aman Anand, Devika Johar
September 22, 2016
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Citation

Nayak, Chatterjee, Panchawati, Anand and Johar (2016a, September 22). The power of reflective content. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-of-reflective-content-8894


Research papers

Time is on our side

"How Much Time Have We Got?" is an important presentation for:-Brands who want more of consumers' time but aren't sure how to get it;-Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis...

Catalogue: Congress 2016: #WOW
Authors: Ian Wright, David Benabo
Company: Tapestry
September 22, 2016
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Citation

Wright and Benabo (2016a, September 22). Time is on our side. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/time-is-on-our-side-8897


Videos

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
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Citation

Toscano and Nobrega (2016a, June 15). The Latinas' beauty bag. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-latinas-beauty-bag


Videos

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Aman Anand, Devika Johar, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati
June 15, 2016
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Citation

Anand, Johar, Nayak, Chatterjee and Panchawati (2016a, June 15). The power of reflective content. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-power-of-reflective-content


Videos

Time is on our side

"How Much Time Have We Got?" is an important presentation for:-Brands who want more of consumers' time but aren't sure how to get it;-Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis...

Catalogue: Congress 2016: #WOW
Authors: David Benabo, Ian Wright
Company: Tapestry
June 15, 2016
×

Citation

Benabo and Wright (2016a, June 15). Time is on our side. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/time-is-on-our-side


Videos

Steering healthier lifestyles

Few novels tell a novel story. Behavioural science can shine new light on the age-old stories of lived experience. Stories are as important as they ever were: they open the door into people's inner worlds, and reveal the other characters and forces...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
June 15, 2016
×

Citation

Abbott and MacGarty (2016a, June 15). Steering healthier lifestyles. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/steering-healthier-lifestyles